sociology

The kind human hypothesis

Humankind: A Hopeful History, by Rutger Bregman (2019)

Pages: 400, Final verdict: Great-read

Rutger Bregman is not your average historian. 32, Dutch, he rose to fame with his 2014 best-seller Utopia for Realists, where he shared his thesis for reconstructing

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6 loooong principles to improve your persuasion game

henriquecruz / psychology / sociology / persuasion

Influence: The Psychology of Persuasion, by Robert B. Cialdini (1984)

**Pages: 320**, Final verdict: Don't-read

What does it take to be a master of persuasion? How do great salespeople, brands, religious groups and other organizations influence our decisions, and how

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The surprising lessons to stand out from the crowd

henriquecruz / creativity / innovation / sociology

Originals: How Non-Conformists Move the World, by Adam Grant (2016)

**Pages: 326**, Final verdict: Should-read

How can someone overthrow a dictatorship, fight for a paradigm shifting change at the CIA or create the next billion dollar company? What do originals

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How to make ideas spread like they're cool

sociology / growth / viral / trend

The Tipping Point, by Malcolm Gladwell (2000)

Pages: 259, Final verdict: Great-read

Why all the fuss about the new fashion in town? Trends and ideas grow, but sometimes they spread like a virus at an incredible pace and range -

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