Hooked: How to Build Habit-Forming Products

By Nir Eyal (2014) Pages: 256, Final verdict: Great-read Can you hook your intended users to your product as you are hooked to your favorite phone apps? Do you want to learn the behavioral techniques used by Twitter, Instagram, Facebook, and others? This book shows you practical insights to create... Read more

Business Psychology

Influence: The Psychology of Persuasion

By Robert B. Cialdini (1984) Pages: 320,Final verdict: Don't-read What does it take to be a master of persuasion? How do great salespeople, brands, religious groups and other organizations influence our decisions, and how can we recognize when we’re being “played"? To understand this and... Read more

Psychology

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

By Dan Ariely (2009) Pages: 280, Final verdict: Should-read Do human beings make rational decisions? Being the most evolved species on this planet, we would certainly assume so. Dan Ariely, professor at Duke and behavioral economics guru has made a career of proving us wrong. From the placebo effect to... Read more

Psychology Economics

Mindset: The New Psychology of Success

By Carol Dweck (2007) Pages: 276,Final verdict: Should-read Is intelligence a birth right or a quality that can be developed? How can the way we face setbacks have a decisive impact on our lives, and more importantly, how can it help set ourselves for success? In a book chosen... Read more

Psychology Personal Development

The Art of Happiness: A Handbook for Living

By The 14th Dalai Lama and Howard Cutler (1998) Pages: 268, Final verdict: Great-read The Art of Happinness is an introduction to the way of living of the Dalai Lama, written by the American psychologist Howard Cutler. The book is narrated by Cutler and transcribes many interviews he had with... Read more

Psychology

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