By Nir Eyal (2014)
Pages: 256, Final verdict: Great-read
Can you hook your intended users to your product as you are hooked to your
favorite phone apps? Do you want to learn the behavioral techniques used by
Twitter, Instagram, Facebook, and others? This book shows you practical insights
By Robert B. Cialdini (1984)
Pages: 320,Final verdict: Don't-read
What does it take to be a master of persuasion? How do great salespeople,
brands, religious groups and other organizations influence our decisions, and
how can we recognize when we’re being “played"?
To understand this and more, in a...
By Dan Ariely (2009)
Pages: 280, Final verdict: Should-read
Do human beings make rational decisions? Being the most evolved species on this
planet, we would certainly assume so. Dan Ariely, professor at Duke and
behavioral economics guru has made a career of proving us wrong. From the
placebo effect to...
By Carol Dweck (2007)
Pages: 276,Final verdict: Should-read
Is intelligence a birth right or a quality that can be developed? How can the
way we face setbacks have a decisive impact on our lives, and more importantly,
how can it help set ourselves for success?
In a book chosen...
By The 14th Dalai Lama and Howard Cutler (1998)
Pages: 268, Final verdict: Great-read
The Art of Happinness is an introduction to the way of living of the Dalai Lama,
written by the American psychologist Howard Cutler. The book is narrated by
Cutler and transcribes many interviews he had with...