Made to Stick

By Chip Heath and Dan Heath (2007) Pages: 290, Final verdict: Great-read Why do some ideas thrive while others die? “A lie can get halfway around the world before the truth can even get its boots on”, Mark Twain said. Urban legends or conspiracy theories circulate fast, unlike many more... Read more

Personal Development

Influence: The Psychology of Persuasion

By Robert B. Cialdini (1984) Pages: 320,Final verdict: Don't-read What does it take to be a master of persuasion? How do great salespeople, brands, religious groups and other organizations influence our decisions, and how can we recognize when we’re being “played"? To understand this and... Read more

Psychology

Against the Gods

By Peter L. Bernstein (1996) Pages: 337, Final verdict: Great-read How certain can we be of future events? Against the Gods: The Remarkable Story of Risk answers the question by following the path of handling uncertainty from ancient times to modern risk management. Written in 1996 by the American finance... Read more

Science Sociology

Originals: How Non-Conformists Move the World

By Adam Grant (2016) Pages: 326,Final verdict: Should-read How can someone overthrow a dictatorship, fight for a paradigm shifting change at the CIA or create the next billion dollar company? What do originals and non-conformists have in common and how can we get inspired by them? In an effort... Read more

Sociology

Without Their Permission

By Alexis Ohanian (2013) Pages: 245, Final verdict: Don't-read Without Their Permission is a memoir-meets-entrepreneurship-advice book written by Alexis Ohanian at the age 30. From the founding of the social news webpage Reddit [https://www.reddit.com/] to the political fight for a free internet, Alexis recounts the... Read more

Entrepreneurship Biography

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Made to Stick

Influence: The Psychology of Persuasion

Against the Gods

Originals: How Non-Conformists Move the World

Without Their Permission