Hooked: How to Build Habit-Forming Products

By Nir Eyal (2014) Pages: 256, Final verdict: Great-read Can you hook your intended users to your product as you are hooked to your favorite phone apps? Do you want to learn the behavioral techniques used by Twitter, Instagram, Facebook, and others? This book shows you practical insights to create... Read more

Business Psychology

The Master Algorithm

By Pedro Domingos (2015) Pages: 352, Final verdict: Great-read Harvard Business Review declared Data Scientist the sexiest job of the 21st century [https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century], back in 2012. And everywhere you look the words "artificial intelligence", "machine learning" and "algorithms" appear. Coming from one of the leading... Read more

Business Science Technology

Good to Great

By Jim Collins (2001) Pages: 210, Final verdict: Should-read Can a good company become a great company and, if so, how? This is the question answered in the 2001 best-seller Good to Great by Jim Collins, an American former business consultant, researcher and author. Collins's first book, Built to Last,... Read more

Business Management

Work Rules! Insights from Inside Google That Will Transform How You Live and Lead

By Laszlo Bock (2015) Pages: 406,Final verdict: Great-read What makes Google such a great place to work? In the past 10 years, the search giant has been named topped Forbes "Best Companies to work for" 7 times [http://fortune.com/best-companies/] and is seen by many as the dream... Read more

Business Management

How Will You Measure Your Life

By Clayton M. Christensen (2012) Pages: 221,Final verdict: Should-readClayton Christensen is one of world's most acclaimed business thinkers, famous for his theory on innovation published in the book The Innovators Dilemma. But How Will You Measure Your Life is not a business book. It is a book on how... Read more

Business Personal Development

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Hooked: How to Build Habit-Forming Products

The Master Algorithm

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Good to Great

Work Rules! Insights from Inside Google That Will Transform How You Live and Lead

How Will You Measure Your Life