Shoe Dog

By Phil Knight (2016) Pages: 386, Final verdict: Great-read Where did the biggest athletics company in the world start? Shoe Dog tells the story of Nike, and its humble beginnings in Oregon, United States, through the eyes of its founder and longtime CEO Phil Knight. In fact, Shoe Dog is... Read more

Autobiography Business Entrepreneurship

Hooked: How to Build Habit-Forming Products

By Nir Eyal (2014) Pages: 256, Final verdict: Great-read Can you hook your intended users to your product as you are hooked to your favorite phone apps? Do you want to learn the behavioral techniques used by Twitter, Instagram, Facebook, and others? This book shows you practical insights to create... Read more

Business Psychology

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The Master Algorithm

By Pedro Domingos (2015) Pages: 352, Final verdict: Great-read Harvard Business Review declared Data Scientist the sexiest job of the 21st century [https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century], back in 2012. And everywhere you look the words "artificial intelligence", "machine learning" and "algorithms" appear.... Read more

Business Science Technology

Good to Great

By Jim Collins (2001) Pages: 210, Final verdict: Should-read Can a good company become a great company and, if so, how? This is the question answered in the 2001 best-seller Good to Great by Jim Collins, an American former business consultant, researcher and author. Collins's first book, Built... Read more

Business Management

Work Rules! Insights from Inside Google That Will Transform How You Live and Lead

By Laszlo Bock (2015) Pages: 406,Final verdict: Great-read What makes Google such a great place to work? In the past 10 years, the search giant has been named topped Forbes "Best Companies to work for" 7 times [http://fortune.com/best-companies/] and is seen by many as... Read more

Business Management

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