The Four Steps to Epiphany

By Steve Blank (2005) Pages: 288,Final verdict: Should-read Many of us dream of building a successful startup. I know I do. We think of fast product iterations, getting to your customers, and having a lean and agile organisation. But long before Lean Startup [https://www.betaglyph.com/the-lean-startup/] was... Read more

Business Entrepreneurship

Grit: The Power of Passion and Perseverance

By Angela Duckworth (2016) Pages: 333, Final verdict: Should-read Who is successful and why? Be it in the classroom, the sports arena or in the military, we've all encountered people who are "special", "natural" or "geniuses". Is success really defined by your... Read more

Personal Development Sociology

Hooked: How to Build Habit-Forming Products

By Nir Eyal (2014) Pages: 256, Final verdict: Great-read Can you hook your intended users to your product as you are hooked to your favorite phone apps? Do you want to learn the behavioral techniques used by Twitter, Instagram, Facebook, and others? This book shows you practical insights to create... Read more

Business Psychology

Henrique Cruz

61 Posts

The Four Steps to Epiphany

Grit: The Power of Passion and Perseverance

Hooked: How to Build Habit-Forming Products